Advocacy

Advocacy is at the heart of what we do. Our role is to be the voice of credit unions, ensuring that the interests of the sector, and the more than 4 million members it serves, are represented in policy, legislation, and regulation. Through this work, we help create an environment in which credit unions can thrive and continue to meet the evolving needs of their communities.

Our key pillars focus on "Championing Credit Unions and Their Members".

Pillar 1 – Proportional Regulation and Financial Resilience

Advocating for a regulatory framework that is proportionate, practical, and tailored to the credit union model. This includes reforms that strengthen financial resilience, reduce unnecessary regulatory burdens, and support the long-term sustainability of the sector.

Pillar 2 – Strategic Narrative & Thought Leadership

Shaping the future of the credit union movement through thought leadership, policy engagement, and strategic direction. We promote innovative thinking and evidence-based solutions to help credit unions navigate emerging challenges and opportunities.

Pillar 3 – International and All-Island Alignment

Ensuring credit union advocacy is informed by and aligned with developments across Ireland, the UK, Europe, and internationally. By working collaboratively and leveraging key policy opportunities, we strengthen the sector's voice and influence.

Pillar 4 – Horizon Scanning

Identifying and preparing for emerging trends, risks, and opportunities that will shape the future of credit unions. This includes exploring policy developments, enhancing regulatory credibility, and enabling new avenues for member service and sector growth.