Brand
Brand
The Irish League of Credit Unions’ Brand & Member Experience (BMX) team manages the national credit union brand, the credit union national advertising and PR campaigns, while providing strategic marketing, communications and public relations support to affiliated credit unions.
Key Areas of Focus
Strategic Brand Leadership
Leading the development and delivery of the credit union sector’s national ‘For You.’ brand platform (NAC) and the NAC Content Creation Hub. This includes providing strategic direction, resources and content to support consistent brand activity across the sector
Communications & Public Relations
Strengthening the profile and reputation of the credit union movement and the ILCU through strategic communications and PR activity.
Digital & Social Media
Developing engaging digital content and managing the ILCU’s B2B and 2”C social media channels to increase awareness, strengthen engagement and connect with members, stakeholders and the wider public
Sector Events & Collaboration
Supporting collaboration, learning and innovation across the credit union movement through strategic events, workshops and forums. This include the Credit Union Sector Conference, Credit Union Art Competition and Credit Union Schools Quiz
Through these activities, the BMX team supports the ILCU’s strategic objectives while helping affiliated credit unions build stronger brands, engage effectively with their members and demonstrate the value they bring to communities.